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Apparently, the cost for a 30 second commercial during the last Superbowl was $5.25 million. But it looks like Proctor & Gamble heard about that and said, "Hold my beer." While showing modest gains for their other divisions, P&G has just taken an $8 billion write-down for their losses at Gillette that started with their disastrous ad campaign.
I did not watch the Super Bowl (or the commercials) so I had no idea what you were talking about. So I went to YouTube and looked up the Gillette commercial. While I wholeheartedly agree that any type of bullying or harassment (sexual or otherwise) has no place in civilized society, the Gillette commercial was not the right medium for promoting the cause, or the company. Now that I have seen the commercial, I am less likely to purchase Gillette products. Apparently, I am not alone.
Although Gillette still makes good products, there are many good competitors who do not believe being a male is toxic.
Are corporate tears anything like crocodile tears?
:cen
I suppose that commercial did not help Gillette sales any judging by the huge negative out cry against it. There are a lot of other factors involved in P&G taking the 8 billion dollar write down on their Gillette part of the business. Those factors pre date the commercials appearance by many years so it is hard to say just how much of the write down was directly caused by the commercial.
https://www.msn.com/en-ca/finance/to...own/ar-AAF4piU
Personally, there is more than a grain of truth in that commercial that some men behave in a way that is no longer acceptable. Now, I don't need Gillette to tell me something I already know but I can't quite work up the outrage that some do over the commercial.
Bob