I'm not a big fan of guys with makeup, and I've never worn it unless I was on stage. That being said, at least he's doing it right. Regardless of gender, I can't stand when I see somebody caked up with makeup. Makeup should enhance or adjust, not re-paint.
My girlfriend is a perfect example. She usually wears makeup, but "just enough" to get the job done, and if she's really well rested and feeling good, she wears almost none because she doesn't need it.