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These are some of the crummiest unis I've ever seen! They're worse than the old Kings purple and yellow or Vancouver's yellow and gold!
NHL lockout: League should put ads on uniforms?now - NHL - Sporting News
I'm sorry, hockey and McDonald's just don't go together. Tim Horton's on the other hand...Mmmm, donuts!!!
Welcome to the wonderful world of capitalism ala NASCAR and others. Personally I could live without any ads on unis or the rink boards also. I really don't care who drinks what beer or what toilet paper they happen to use.
Bob
Well, unlike in the Northern America's, most European hockey teams are not billion dollar franchises, so they need sponsors. Otherwise they would be bankrupt in a year. Quite simple really.
Thanks, Pithor. Still, do the sweaters have to look like bumper stickers?
I don't care what you've done for a living, mapleleafalumnus, what's good enough for Captain Amazing (RIP) is good enough for European Hockey.
How about French soccer? One of Evian TG's kits:
http://farm7.static.flickr.com/6180/...384e87565e.jpg
If McDonald's (money) is good enough for the Olympics, its (money is) good enough for hockey.
Yours in money,
Money.