Originally Posted by
RobinK
Spot on. However, the Filli Feeding Frenzy highlights another obstacle if you want to establish yourself as a razor maker: Hype. Or, to be fair, recognition.
We have already established that in order to start a razor manufacture capable of producing larger quantities, you would need a sizeable up front investment, and hit the ground running.
But where will you get buyers? In forums, it's all too easy to forget that we're seeing the business through a filter bubble. People get their information elsewhere (mostly) these days. So you will have to play with social media, and that takes a lot of time and energy. Alternatively, you can go down the route of a certain soap mongering outfit, but that is both unethical and dangerous.
So, where do you get buyers? Aust and Revisor were in business for years before they were able to sell significant numbers. How would you fund such a venture?