A few years ago I ordered a tub of Proraso pre shave cream and gave it a try. I wasn't very impressed with it as a pre shave treatment. A few weeks later I got really bad razor burn and figured the menthol in this stuff would cool it down and BAM! Razor burn was completely gone. No redness, no burn. I don't use it very often, but whenever I get any irritation it's the first thing I reach for.