I just tried the jar shaving soap and the after shave this week and your observation is spot on "Earthy Scent" nails it.
Its just like the time when I first bought Alt Innsbruck when I put my beak up against the bottle opening to smell it, I didn't like the scent, but when I put it on I dug it a lot. The same applies with Whiskey. Its a totally different fragrance then anything else.