I've been experimenting a lot, but right now:
0. Shave
1. Cold water rinse
2. Thayers WH (no-alcohol)
3. ASB (either Proraso no-alcohol or Tumpers Skin Food)
4. AS as Fragrance (if any, mostly the balm is enough)
Sometimes when I get out of the shower I use a drop of glycerin and a generous splash of Witch Hazel as a skin sealer and tonic. Works great.