I actually learned this from a video Glen (gssixgun) has on youtube, after applying the lather letting it set on your face actually stands the hair up a bit. It is crazy after watching that I thought huh, ill give that a go. So bowl lather then apply and I let that set, it does make the hair stand up almost like poke through. Depending on my mood I will either wash this off with nice hot water and reapply or simply just shave. So many different rituals for sure but that is what makes it fun. Also trying something new now and again :D