+1 on this
I actually do not want to buy anything from AOS (even if it has good soaps and creams). First, what a pretentious name for a company whose salespeople (as far as I can tell from personal and other people's experience) don't know crap about shaving! Second, the prices on almost everything! To me this just screams that the target audience is the uninformed yuppies. Well - they can have it all.
I'm sticking to my Tabac soap. Sure, I have Trumper's Violet soap and am not thrilled with it but at least it doesn't irritate my skin. Some time I may buy T's Rose soap (as the Rose cream isn't bad)... L'Occitane CADE soap is not cheap either and still pretty nice, if one wants to focus on expensive soaps (but batches of L'Occitane CADE cream are worthless, fwiw). I just don't want to spend any money on AOS.
If AOS had really knowledgeable people, with good attitude, selling great products at more reasonable prices - I would try something, of course. Even though the name is a bit corny. Little like a painting called "The Masterpiece" or something
Cheers
Ivo