That's the knock about Williams. It used to perform like Arko, but they cheapened the formula. I get sad when a world famous product ceases to be what it once was.
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I have used Williams soap for at least 30+ years and I can say that this is the first time I have ever gotten any info on it. My father ran a surplus store and picked up a CASE of Williams that I am still using! I was one of the " get shaved and get it done " crowd. I have learned about soaking a brush and showering first. Boy, I thought I was doing it right all these years.
Going to try the OP's separate bowl to whip up my lather. I will see if I can find some of the new Williams. But just started shopping locally for shaving equipment because everything I get I get online. Even belong to dollar shave club (for now) and as you can see from my last post haven't bought soap for years!