I tested and then see King of Oud for a week, this is what MY opinion is.
First it takes more product than my usual soaps I use, so to evaluate cost I can't do yet as I haven't paid for any yet. Compared to say MDC, it used twice the soap to make my amount I use. , and it also takes a little more water.
Once you have the water ratio right, it does make a very solid lather that will hold its peaks for an extended amount of time( does not break down too soon)
It is a slick lather, a very slick lather even.
Good cushion, and even application, I would say it's on par with any top rated soap in this department.
I have 4 scents, and the King of Oud is not unpleasant but also to me kind of average , nothing spectacular, the others I haven't tested thru shaves but, nothing strikes me as top notch in the smell department and one Cuero I believe it's called s down right repulsive.
The after shave feel was good so all in all, the good comments on this soap are justified, in my shave den, it would be somewhere around 5 down on the list, so lower top tier for me, very good soap, I will continue to use till I really know this product. If the scents weren't so average or pronounced I would say it,ll stay top tier. I'll let you know after I find some of the other scents. Tc