Lather from TGQ soap

Since there were a few threads recently about people having trouble building lather from TGQ soaps, I thought I'd take a timer and a camera and do an example of how I go about it.

[picture 1]
Soap: 1oz TGQ lime margarita (as you will see in the picture not much left)
Brush: Nice badger brush (this one is Rooney, but other top of the line brushes work just the same)
Water: Tap water from the middle of NY (our water isn't chlorinated)

Procedure:

(1) Wet the brush under the tap (I usually reach for the brush as I'm in the shower and do it then). Usually it stays that way for 3-4 minutes, but for this example I just ran it for 30s under the faucet.
(2) Shake off the excess water from the brush - 3-4 light shakes still leave some water in it.
(3) Place the brush on top of the soap (usually it's there for a couple of minutes while I towel) in this case it was on top of the soap for 60 seconds, while I was taking pictures. [picture 2].
(4) Swirl the brush over the soap - this time it was 15 seconds, but I do it until soap paste forms on top of the puck - see the picture of how my brush and soap look when I'm done [picture 3].
(5) Swirl the brush over face (it's wet from the shower, but in this case I just rinsed it when I ran the brush under the faucet) - the timer shows 30 seconds.
(6) You can see from the picture of the brush and the lather of my face that it all looks good - plenty of lather for 4-5-6 passes if I so desire [picture 4 & 5].