I love the Williams! I have tried lots of designer soaps and always go back to it. It seems to be very consistant. I do, however chuck it out as the puck gets less than 1/4 inch thick as it seems to lose lubricity and the lather dries really fast. Anyone else have that issue? I nab it at Kroger for 99 cents.I usually buy all they have and pray they reorder! Sometimes I think soaps are like razors! There IS a certain prestige, I expect, that goes with a 20 dollar puck, a 400 dollar razor and a 150 dollar brush! If it is no better, we will never hear about it! :ziplip: Cheers!