Well... I did what everyone told me to do... soaked the puck and brush in Warm water. "overloaded" the brush. and face lathered... and the verdict is... very wonderful soap! Pleasant smell... a bit flowery like that of a hotel bar soap. nice cushiony lather. and though I was skeptical it really did leave my skin feeling more moisturized and smooth than any other. I actually contemplated not putting lotion on after the shave as normal... big thumbs up from me!!!:tu Well worth the $18 from royalshave.com!