Originally Posted by
thebigspendur
The general reasoning in selling on Ebay and setting a price is that you want to start the bidding off low enough so that you get many early bids which will create interest in the item. If you start with a high selling price that tends to be a turn off unless its a really rare item or it's something that one or two guys just have to have. Of course at the same time you don't want to start too low and wind up selling at a loss though you can always end an auction early or close it down. You can also use a reserve auction but that costs you money if you don't sell.