Try massaging the first batch of lather you apply to your face with your fingers, then let it sit for a few minutes.

Next, rinse your face and apply some inexpensive bay rum you obtain from your local drugstore.

Finally, apply another batch of lather to your face and begin shaving with a 30 deg. angle on your razor and very light to no pressure on the blade.

The above is called the Robeson beard prep method. That's one way to do it.