Dovo Razor Ad

Ok, so it isn't an actual Dovo ad, but something that I did for a class a few weeks ago. It is a "double truck" ad, which is the sort of ad you see in magazines where they take up both sides. Anyway, I figured you would all get a kick out of it. I don't really believe that Dovo is the best you can get. I just put it in there because it was an ad. I figured you all might get a kick out of it. I downed the size from the original so it would download faster, but the text is a little hard to read now. If you would like to see a bigger version, then you can go here. Anyway, enjoy.

Matt

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Well done, Matt. Very professional looking with a classy design/layout. Congrats!

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Originally Posted by steve

Well done, Matt. Very professional looking with a classy design/layout. Congrats!

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Thanks Steve. I repaired the link to the bigger one. Not sure why the jpg had errors, but it works now.

Did they dock you marks for your grammatical mistakes?

"Nothing gets a closer shave ... " should read:
"Nothing gives a closer shave ..."

"What was once consider "obsolete" ... "should read:
"What was once considered "obsolete" ... "

" ... a closer and longer lasting shave then a multi-bladed ..." should read:
" ... a closer and longer lasting shave than a multi-bladed ..."

"You can't go better than with a Dovo" seems a bit clumsy, and " ... guaranteed to smooth out your face ... " is downright unsettling.

I won't comment on the prissy powder blue choice .. oh wait ... I already did. :D

Thanks for sharing. ;)

X

Hey, whaddayaknow! Another spelling/grammar pedant, like me! Glad I'm not alone X. Though my excuse is it's my job... yours? ;)

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Originally Posted by majurey

Hey, whaddayaknow! Another spelling/grammar pedant, like me! Glad I'm not alone X. Though my excuse is it's my job... yours? ;)

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Perfectionist I guess. :o

X

PS Shouldn't there be a comma after "alone"?

Ok yes, the grammar is horrid. I should have done a better job proof reading and checking it. Normally I would just throw some lorem ipsum in there and let another person take care of the text. As for the "best you can get", it is an ad. I stated that I didn't actually believe it. I am personally a Boker and Sheffield fan right now, though experience is limited. :D Anyway...

Matt

Jesus, xman. Don't you have anything better to do? I mean, copying the kid's sentences with the (obvious) corrections in colourized italics?

"xman should read...a newspaper's employment ads!" *Ba-doom-tissssh!* Ha ha!

I think you should revisit the definition of the word "prissy," Mr. Perfectionist. Or, maybe I'll create a new thread, in which I'll call attention to the many grammatical errors in your blog entries! And no offense, but your use of punctuation? Not the best.

Just some constructive criticism, buddy. Keep practicing! :)

Speaking of constructive criticism, Matt -- from the looks of your Dovo ad, you're trying to convince guys that using a straight razor is the way to go, right? Well, I'd have left adjectives like "crazy" and "obsolete" out. Heh heh. You don't want those thoughts in the consumer's head. You want them to think that using a straight razor is the only fuckin' way to shave. And it is! Woot!

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Originally Posted by xman

Did they dock you marks for your grammatical mistakes?

"Nothing gets a closer shave ... " should read:
"Nothing gives a closer shave ..."

"What was once consider "obsolete" ... "should read:
"What was once considered "obsolete" ... "

" ... a closer and longer lasting shave then a multi-bladed ..." should read:
" ... a closer and longer lasting shave than a multi-bladed ..."

"You can't go better than with a Dovo" seems a bit clumsy, and " ... guaranteed to smooth out your face ... " is downright unsettling.

I won't comment on the prissy powder blue choice .. oh wait ... I already did. :D

Thanks for sharing. ;)

X

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Jesus X, you are one mean jelly bean.

Mark

P.S. I think your cape is on a little crooked.:rolleyes:

Nice work Kentriv, way to incorporate the addiction into everyday life.:tu

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Originally Posted by JMS

Jesus X, you are one mean jelly bean.

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Originally Posted by Blade Wielder

Jesus, xman. Don't you have anything better to do? I mean, copying the kid's sentences with the (obvious) corrections in colourized italics?

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Tsk tsk. :nono: You all just don’t understand Grammar Nazis. You see, they feel a compulsive, irresistible need to critique such errors, in much the same manner as someone suffering from Tourette Syndrome feels compelled to swear or SRP members feel compelled to shave with sharp knives. This tendency seems to be rendered more acute by the general disregard for grammar and spelling prevalent on online communities (ahem...:w), and I suspect this urge is compounded by seeing such errors in a finished piece submitted for a grade.

In closing, Grammar Nazis do not need our criticisms for their seemingly hard-line attitude, but rather our understanding and our encouragement for them to seek professional psychiatric..Blah Blah Blah Blah Blah :tu


On another note, I should point out, Kentriv (and I bring out the constructive criticism only as this sort of thing seems to be of interest to you professionally, dealing with design for clients and what not), that you might wish to consider whom your target demographic may be more closely. For example, if you intend to convince male college students and twenty-somethings to pick up straight razor shaving, they may not, as a whole, care very much about grammatical snafus. However, the light blue frilly border, fancy script, and mention of ‘obsolete’ and ‘classic’ may be a turn off. Better to focus on the ‘daring’ aspect and the ‘can take your head clean off’ sort of thing, in big bold print; this sort of approach seems to have more resonance with that particular demographic. If, on the other hand, you wish to convince the wives and girlfriends to buy straight razors for their men, the light blue border may work, yet within the context of the ad you may want to consider how emphasize the masculinity of straight razor shaving while simultaneously emphasizing its safety. Proper grammar may be more significant, of course, for this demographic…:hmmm:

As usual, my $0.02 takes $2 worth of time to read… I need to stop writing 3am rants after a few drinks… :rant:

- Michael

So true about grammar nazis! ;) I have battled my own problem and, most of the time, can resist the urge to respond. But sometimes, well... every time I see an old episode of Star Trek (and don't get me wrong, it's not often, I'm NOT a Trekkie!! :nono: ), I can't help but jump up from the armchair and start ranting about split infinitives.

"To boldly go..." arggggggh! :rant:

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Originally Posted by xman

PS Shouldn't there be a comma after "alone"?

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X -- possibly, but on the whole I'm a lot more relaxed with electronic media since I read Marshall McLuhan, who has argued that traditional grammatical rules should not apply to modern or 'hot' media (e.g. txting - u no wot i mean?), email (so often junking capitalisation), etc.

Gentlemen,

I would not normally bring this up here but I must make a request. We all try to respect others on this board and do so quite successfully most of the time. In that spirit, I'm asking that we find another way to express shock, frustration, etc other than by the use of the name of Jesus. (i.e.- J***, Xman....).

I won't go into a debate here about blasphemy and God's moral law as this isn't the place, though I will be happy to have private conversations with anyone. Suffice it to say that to me, and I believe others, this misuse of the name of the Saviour is offensive.

Now, I'm not trying to start arguments or fights or to offend anyone. I hope you will all take this for what it is, just a request.

I thank you all for your consideration.

Steve

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Originally Posted by ohlookaneagle

On another note, I should point out, Kentriv (and I bring out the constructive criticism only as this sort of thing seems to be of interest to you professionally, dealing with design for clients and what not), that you might wish to consider whom your target demographic may be more closely. For example, if you intend to convince male college students and twenty-somethings to pick up straight razor shaving, they may not, as a whole, care very much about grammatical snafus. However, the light blue frilly border, fancy script, and mention of ‘obsolete’ and ‘classic’ may be a turn off. Better to focus on the ‘daring’ aspect and the ‘can take your head clean off’ sort of thing, in big bold print; this sort of approach seems to have more resonance with that particular demographic. If, on the other hand, you wish to convince the wives and girlfriends to buy straight razors for their men, the light blue border may work, yet within the context of the ad you may want to consider how emphasize the masculinity of straight razor shaving while simultaneously emphasizing its safety. Proper grammar may be more significant, of course, for this demographic…:hmmm:

As usual, my $0.02 takes $2 worth of time to read… I need to stop writing 3am rants after a few drinks… :rant:

- Michael

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All very good advice, and I do agree. I should have put more time into the content of the ad it self, but I mainly focused on the layout and design as the project was for a graphic design class. I normally don't get too much into the content of an add, rather the graphical appearance. Still, I should have taken more time on the text, instead of writing it up in ten minutes and pasting it in.

As far as the frilly boarder texture and font, I probably should have gone with a different color scheme. While the blue, orange, and yellow work well together, I see your point about those colors not really reaching out in a masculine way. As far as the pattern and font it self, well this was intended to give it a sort of neo, retro, classic look. Straight razors are classic, but have lately been making a comeback. So they are classic but new at the same time. I had hoped to communicate this with a more classic looking patterns and typography, but maybe I fell short. Either way, I was really just wanting to show you guys something razor related. Thanks for the critiques though :D.

Matt

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Originally Posted by majurey

... "To boldly go..." arggggggh! :rant: ...

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They've corrected that mistake. Apparently Jim Kirk misquoted Zephram Cochran's (inventor of the warp engine) speech.
(I am a trekie. Anyone surprised?)

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Originally Posted by ohlookaneagle

... You all just don’t understand Grammar Nazis. You see, they feel a compulsive, irresistible need to critique such errors, in much the same manner as someone suffering from Tourette Syndrome feels compelled to swear or SRP members feel compelled to shave with sharp knives. This tendency seems to be rendered more acute by the general disregard for grammar and spelling prevalent on online communities (ahem...:w), and I suspect this urge is compounded by seeing such errors in a finished piece submitted for a grade. ... l

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Astute.

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Originally Posted by steve

... I'm asking that we find another way to express shock, frustration, etc other than by the use of the name of Jesus. (i.e.- J***, Xman....). ...

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:ziplip: :w

X

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Originally Posted by xman

They've corrected that mistake. Apparently Jim Kirk misquoted Zephram Cochran's (inventor of the warp engine) speech.
(I am a trekie. Anyone surprised?)


X

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X,
You've got me curious, what is the corrected phrase??