You know I've always wondered why the advertising industry in general feels once someone gets well into their 50s they as a group pretty much disappear considering they hold most of the wealth in this country and the world. Most advertising is geared towards the 18-40 crowd I reckon. They are more gullible eh?

So the matter up for discussion is this: What part does advertising play in your decision to purchase a product. Is just a general ad for a common everyday product influencing you? Does a celebrity endorsement for a product whether it's a pair of expensive sneakers or a fancy watch or an expensive car play any part in your decision.

I say this. Advertisers pay the big bucks to influence people on what to buy and they hire all kinds of specialists and do mucho research and know for a fact they are influencing you whether on a conscious or subconscious level. The older folks are less likely to be swayed so they don't spend the big bucks on them with some few exceptions.

So are you part of the flock? Just a sheep eh?