If I might add this thought. I understand the luxury of the hot towels and pampering that goes into a barbershop shave but there is a segment of the shaving public that, as of this point in time, cannot take advantage of having someone shave them. Due to sensitive skin and avoidance of menthol and eucalyptus ingredients the only effective shave I can get is a cold water shave. I'm left with almost nil on irritation and just as smooth as a hot shave. Customer base would be vastly improved if a cold water shave method was devised. While a hot shave by a barber is relaxing and rewarding I would find a cold shave exhilarating and rewarding. I have never been shaved by a barber and would find that a most interesting experience.