The last three mornings, I've built my lather on my face rather than in a bowl (using Taylor's Rose and Lavender creams).
It definitely lubricates the face better. :y
Before, after the N-S pass on my cheek, I had no problem pulling up on my cheek to stretch the skin (i.e. there was nothing left on my skin). Now, my cheek is still slippery, a clear indication of much better lubrication.
Also, the used lather on the blade is much thicker.
Tom