Originally Posted by
Jeltz
To be frank its a piece of good marketing in so much as you are trying to put your product across as offing something above and beyond the competition. Almost every business does that, i.e. no business ever says - hey were all much of a muchness we are no better than them but then they are no better than us either. In most circumstances that is the case but the public will tend to put their faith in the person who states their own abilities the loudest.
The reality though is that True Honing is just a gimmick and there is no reason for his edge to be superior to any other experienced honer.