I love this stuff and just thought I'd share that fact and see if anyone else does too...
I put it on while my face is wet and let it soak in while lathering. Then I put a hot face cloth on for a minute before I start to shave and I swear by the results. My hair is curly and very coarse and this makes all the difference for me. I have tried twice to shave without it and won't try a third time.
I love this stuff!!