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I would say that it depends on what kind of AS and what effect you are looking for. I use balms for the most part. If I am in a hurry and I want my face to soak it in quickly, then I will leave some water on my face to thin it out a little bit. I usually use oil free balms, so they mix well with water.
For a regular shave, though, I will pat dry and then apply some witch hazel. When that's done air drying, I will slather on a coat of balm or moisturizer.
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I don't use aftershave, unless you count witch hazel as aftershave.
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Here is how I do it:
Splash with cold water
Pat dry
AS Lotion/Skin Food/that kind of thing
Drink coffee get dressed while that dries
Splash with pinaud/booster/etc before walking out the door for a scent.
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warm water to get the soap off
pat dry
marvel at my stunning looks in the mirror
apply AS
wink at myself
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Pat dry, Witch Hazel, then aftershave works for me.
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lightly dry then apply clubman like it was coming out of a fire hose