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It probably doesn't matter if you do it before or after the cold water rinse. I just do it this way because I figure I start to gently close the pores with the cold water, and then finish closing...

Alum will only stop the bleeding of very small nicks or cuts.

You don't need to hold it there - it just needs to be passed over a wet face. Holding it in place won't do anything more IME.

If...