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Been using it as a balm and love it to death.

The side of the tub tell you to simple wet your face, then apply cream to brush (theirs, obviously, sold right next to the shave butter for $9.95 - quality!) and "lather" cream to face, but don't...

Anyone tried this stuff? I picked it up at Target for $5, so it wasn't a huge investment. It is actually sold as a shave cream....although doesn't work too well as such. It even states on the side...