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Give the brush a gentle squeeze to eliminate much of the water. Then with your moist brush give the cream about a dozen swirls to load. Now start making lather, drizzling in a little water at a time...

Gentlemen:
In my experience, the Frank silvertip, which is extremely soft and floppy, works better with creams than soaps. Because it is so soft and floppy, it does not load as well with soaps. I...