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The low end stuff is not made by craftsmen, they are factory made. The craftsmen stuff is pretty expensive.
For example my first kogatana was a $20 from JWW, it bent in ~2 months, and I trashed it....

I am not sure if quality and low price go together with chisels and wood working tools in general, I may be wrong though.
You might have luck getting second hand, e-bay (if you know what you are...