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Yes, yes, yes....
Make the lather exactly the way YOU want it.

Try it thin, hot, cold, thick, wet, dry.... make it
in a mug, in a cup, on your face... all the ways you want
and shave test...

You can also use it to enhance ordinary shave soaps.
A puck of Williams in the bottom of a bowl or shallow
coffee mug plays well with a pea size bit of Proraso.

A $1.75 puck or two of williams...