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Yes. I shake the brush out. If the lather is too dry, then I dip my brush in water and add a little more.


I wipe my face with a towel between passes, and then apply the lather. I do not put...

How I lather my Williams:

Put water on top of puck
Soak brush for a few minutes
Drain most of the water from the puck
Whip lather
Face lather with that - let it sit for about a minute,...

I can get good cushiony lather from Williams that will last for over 30 minutes.
I'm not sure what I do differently than those who have problems...