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Try Proraso in the green tub. It's a fantastic Italian soap, lathers easily, and has a great menthol edge to it. The AS splash is a wonderful compliment as well.

Williams seems to take a few latherings to break the outer shell. Once hydrated and lathered it's a good soap, cheap and available at most local stores. Are there better soaps? Absolutely! At $1-2,...

Williams is a water hog. The ratio of water to soap is counterintuitive. I soak the puck is hot water for about 2 minutes. I dump most of the water out and start loading a soaked brush. I mean really...