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The amount we pay rounds to $0.05, but prices are...
The amount we pay rounds to $0.05, but prices are still listed as $X.99, etc.
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There's a show on the CBC called "Under the...
There's a show on the CBC called "Under the Influence" by a guy with decades of experience in the marketing/advertising business. Pretty good stuff. He did an episode on the psychology of pricing...
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