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You might find this vid helpful on face lathering Arko.

https://www.youtube.com/watch?v=Z248xt0GciM

Bob

Yea, that can be a problem and usually it means you are being too heavy handed on the brush. It does not take a lot of weight on the brush to generate a good lather face lathering.

Bob

The shave routine you are trying out is the shave routine that I use every single day. That is wet face with cold water, load brush and face lather. Then normally 4 passes relathering between passes...