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Thanks - they seem so different side by side. May be that my red tub cella was old(er) / off (how do you know/tell that it has gone bad BTW?)

Cella from the 1kg is one of my favorites, have not...

They are not the same.
YMMV - but for me the Brick is mo better...

That it is...I believe I read 2 years of steady use - perhaps Hirlau could fill us in.
I have a 75-100g slice that came as the Lagniappe/Gift with purchase for something else.
Enough to tell me...

So if you like the Red Tub Cella may I suggest that you try a sample of the Cella Block (1KG)
Well worth a try...and a great value - sort of the "Arko" of Italian style soft soaps...

And Smooth...