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FWIW, I had been splashing clubman, then applying my balm (I've been using a Gillette "gel"; I forget exactly what it's called, but it's blue). Today I tried applying the gel first, brushing my...

This may be a silly question, but for those of you who use an AS splash (like Pinaud) and a balm or lotion, in what order do you apply them? Rationale?