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You definitely want creamy, foamy offers little protection and glide. You should not be able to see any bubbles, if you can it requires more mixing until you get to the creamy stage. Sounds like...

Ok the best way I can describe it is your lather should take on a shiny/glossy look and be the consistency of egg whites beaten to make a merang, you know when these TV chefs hold the bowl upside...

I think your lather problem is the amount of water you're adding to the mix. I use an amount of Proraso about the size of an almond. If your brush is boar leave it soaking whilst having a shower....