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Interestingly, I can now give some insight into this myself :)

I found a sealed pack of old Gem Micromatic blades. Tried shaving with one blade, and well, it works but did not cut as smoothly as...

On the advertising part; I was thinking the same thing. "Stainless" was a big deal back in the day.

My latest razor came with a pair of GEM blades that I find very good-looking. They have an attractive spine and nice circular tool marks. One is clearly not sharp, the other one might be sharp...