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I was going to suggest using lard, but quality lard is getting hard to find in the supermarket these days.

No one ever went broke underestimating the intelligence of the American public. --P.T. Barnum

As "old people" have learned...
There is one objective in any business: TO MAKE MONEY!

People will market all sorts of useless crap with all sorts of false promises of wonderful results.
Once...

My guess is that pre-shave oils (or other ingredients that serve the same purpose) are already contained in many of the standard brands of shaving soap.