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Also, in the US (not sure about other countries) they need to track political ads like the requirements for TV stations to make sure they are not coming from illegal sources.

I am not sure what that film covered, but it could easily be a 10 part series. But to be fair, there are good things, too. I read about how social media was helping people cope with the isolation...

I may check it out. But I'd say that we are not customers, we are the product. The customers are the ones buying all our data.