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http://ebarbershop.com/ShopSite/club.html jmsbcknr it's on this page down toward the bottom. No idea if Geo stands for anything, just the name of one of their scents I guess. Very similar to Aqua...

Tommy try the GEO by Pinaud. It's very similar to the Aqua di Gio you'll pay a pile of money for at Dillards. Great feeling splash-on too. That one, original, and Coachman are my three fave...