While I don't agree that tallow is necessarily the main issue. I do think we are seeing a trend for companies to re formulate their products based on public outcry about some ingredient in it.

Some company's just are not good at that and ruin great products or just don't put enough time into r and d of the new formula and ruin great products.

As it goes with Proraso this is not the case at all they put a good amount of time in and did a great r and d of the new line of products to the point that the only difference between the original and the new is that the new needs just a bit more water in the mix.

Just as an aside I am nether for or against reformulating by company's.