In the US we can get Proraso pre shave cream at Target. In Italy, the best selling pre-shave cream is PREP, a similar product that, to many Italians, is the "American" equivalent of Proraso.
Which is better? I wrote a short article comparing the two products. It can be read by clicking on the "Articles" link in the Razor and Brush HP.
Hope you enjoy it and don't forget to stop by our message board!
Take care,
Giovanni
http://www.razorandbrush.com/prp3.jpg