I bought some of this yesterday and used it in today's shave - my first attempt at mug lathering with it. The first lot of lather I had too much water in so it vanished very quickly. I rinsed it off and cleaned the brush and mug, and made a new lot, and WOW! It lathers really well, heaps of lather, good stiff whipped cream texture (even without extra glycerin). Fairly neutral scent, with just a hint of menthol's cooling feeling on areas after the blade's passed over it.
The only issue I found is that it's right between a cream and a soap - too soft to be a soap, but very firm for a cream, so when I scooped out a wee dollop and put it in my mug to lather it didn't disappear or stick to my brush's bristles, just spun around the mug, which meant lathering took longer.
Does anyone have any ideas on how to soften this so it doesn't spin around the mug next time? I'm yet to try loading the brush with soap prior to using the mug, but would rather stick to this way as I think I'll find it easier to accurately judge how much I'm using.