With MWF I had a hard time building lather. I found that a short loft brush with backbone helped but most of all throwing a splash of water on top of the puck and walking away for five minutes while the brush soaks in the lather bowl. When I come back to it I dump the water out of the bowl and pour the splash off of the puck into the bowl and start loading the brush. Learning that method has helped me with lathering. I also like MWF as a base for a good cream. To me the MWF has no aroma since constant pipe smoking has dulled my sense of smell. A good scented cream mixes well with it IME and between those two things I've come to like the stuff.