The 1kg brick - "Crema Sapone Extra Extra Purissima" - is a SOAP.
sapone means soap, if you want: "creamy soap"
The other one in the red bowl - "Crema da Barba all'Olio di Mandorla" - is a shaving cream. same here, its name already gives us the hint: "crema da barba".
loose translation -> "cream for shaving" - real translation would be "shaving cream".