If I see the prices correctly, CE Sandalwood is 5.3 ounces for $25 and AOS is 5.3 ounces for $22. So I dont think AOS is overpriced. I know Taylors run about $14 or so for that amount and Trumpers is around $25 to $28 for 7 ounces. I think AOS is marketing, but it is not a bad cream.
Sam