I just got a jar of this cream and I have to say that I'm disappointed with it. It says on the jar that it produces a rich creamy lather but no way for me. I've tried to lather with it using the usual method of a "dry" brush but the cream just dies on the brush. The vendor says the most guys use it brushless and then use a brush to work it in. This produces no lather for me. Any tips here gents?