I reckon that The Invisible Edge's traditional kit is better value for money (look at all those extra bits—brush, soap, bowl, styptic pencil and alum block—all for £50).

I was going to say that if you wanted to spend less, then there's probably nothing wrong with the one you linked, except that you'll need to buy the brush and soap/cream etc anyway, and if you don't buy it as part of a kit, you'll be spending a lot more than £50 for it.

Someone correct me if I'm wrong, here.