Yes, I am an admitted boar whore.. there, I said it. Again.

And, exclusively a face lather'r...

My high level notes include making sure the brush has soaked well.. I do while I am in the shower. Don't be afraid of loading the brush well, but while you are loading, swirl in a manner that loads the bristles, yet doesn't build a billowing lather; Save that for your face. I like to start with a rather dry brush for a few reasons, so I give it a really good shake after soaking. Why?? 1) I don't want lather scattered all over myself and the bathroom, 2) less water in the brush aids in loading soap rather than making lather (see above) and, 3) I can add more water as the lather thickens on my face.. I can't take it away.

Also, as you try new soaps, consider that a soap that doesn't seem to lather well for you when loaded from the puck or tub might lather better if applied as a stick. Case in point, I hated Cella until I put it in a twist up tube and applied it directly to my face. I also have MWF in both stick and puck.. more for variety than anything else.