Quote Originally Posted by CharlieFoxtrot View Post
Williams is probably the slickest soap on the planet though.
That's a very important point, one that I didn't catch on to for a long time. The slickness is key in protecting your face and allowing the razor to glide. Some of the best selling, best looking, best smelling soaps out there don't do as well as others. The way I can tell is that after I finish shaving I notice that the shave isn't as good.