Quote Originally Posted by DaveTheGeordie View Post
This is the problem , it simply doesn't appear profitable enough. Pack of 10 DE blades around £5. Pack of 8 fusion blades £17 on Internet.
That is right, I have no problem agreeing with you there. In fact, I myself strongly agree. But let's take a look at how many men have and still consider shaving a chore. I believe if gillette provides a much more comfortable method it would strongly benefit it in the long term if not the short term. More men would consider the gillete equipment. Surely a DE blade would be sold for less, but so is the cost of making one compared to the cost of all the plastic and extra blades in addition to the assembly of these multi-blades. I also read that the new fusion is intended to "decrease" razor burn, the irony.
I also just realized the other side of the picture, would these satisfied consumers stick to gillete and let gillete flourish into a well reputed shavette company that allows its consumers a proper shave? Or move on to straights? That I fear, is not so crystal to me. Obviously gillete won't stop production of it's current products, rather introduce a new line of razors. A simple market research should do the trick.
Apologies if all you read was blabber, my mind is not in it's best shape at the moment.